A Decor Inspiration (or Plenty!) from ORE Store

August 6th, 2012  |  Published in Case Study, Featured

All texts and photos in this post are by Starlet from Can You Come Home, who wrote an inspiring article on one of our favorite exemplary design-it-yourself small businesses in Surabaya, Ore Store.


I must warn you for a potential inspiration overload….

….on how to decorate our home. Please come in! (Although I wouldn’t blame you if you want to pause to admire that gorgeous colonial style door – original to the house. Le sigh.)

Located at the historic row of colonial homes in Surabaya, the second largest city in Indonesia, ORE is a truly unique and fun place to shop around. In their own words it is: “a store that are about educating, outspeaking local’s timid demeanor, and giving a lot of smiles and poises presenting brand we love”.

Two words that describe your boutique? Warm and homey. We want this place to be a home for everyone.
Yep, t’is so welcoming I must say! Look at all of the hang out spots placed strategically throughout the store. You can see Alex having an in-depth discussion with his customer at the cafe style seatings).

Yep, t’is so welcoming I must say! Look at all of the hang out spots placed strategically throughout the store. You can see Alex having an in-depth discussion with his customer at the cafe style seatings).

…and a cozy spot to hang out amongst all the stylish fashionable clothing lines they carry.

The place is so well thought of – it took them a full year to renovate the space – and they did it without compromising the integrity of the gorgeous architecture and the soul of this historic home. They said that they decor inspiration comes from a mixed of colonial and industrial looks. Note that the wooden wall and all the wooden furnitures are reclaimed materials, re-imagined & re-designed and yeah, some DIY too! Also, can you see the indoor plants here and there?

There is something extra ordinary that they brought in with the tiles. They worked with very rare artisans in the village in mid Java, who are still making tiles the old school way. Like by hand and love. (And they took their time too!). The design is the owners’ own creation that reflects the heritage of her family business: a nationally recognized Deer (“Menjangan” in Indonesian) brand product. And the color choice is perfection too.

What is your best selling products? What are you known for?Indonesian Local Labels. We got 70 of them. Here are some of the brands that are in our store: allthethingsivedone (their own brand where Dewi is the lead designer & visionary), nikicio (featured on StyleBubble), cottonink, argyle and oxford, one and a half, BNV, obey, Pot Meets Pop, vans, vission mission, and many more!

And why of course, connecting the inside and out is the most welcoming door – in turquoise and gold. Shall we do another collective sigh? =)

There is an outdoor dining area too on the work, my friends.

My heart stopped when I saw this outdoor table. I’m so obsessed, I think I hav some DIY to try.

The upstairs sports the menswear, wickedly cool gears, and well, a neon sign against the brick wall. We’ve seen plenty of inspirations on the home decor blogs for bringing in a pop of neon as decorating ideas. Seeing it live in person is even better. How can you say no to a cool looking space like this? They also have another loft on the top as their office.

Through the windows of the second floor, you get to see the undeniably beautiful roof garden. Can you believe it? Their own project roof top!

ORE Store | Other Rag EnterpriseUntung Surapati 83 | Surabaya

East Java Indonesia | 60264
P +6231 568 2074
F +6231 563 0826
E otherragenterprise@gmail.com

Opening Hours :

Mon – Sat 11am -10pm
Closed on Sunday


Thank you Starlet for the permission to publish a snippet of this article—do visit her blog for the full article, or read more interesting posts connecting botanical beauty to the world of fashion in Can You Come Home.

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Featuring

Starlet Susilo
Meridian 110 & Can You Come Home
Alek Kowalsky
Soledad & The Sisters Co. Other Rag Enterprise / ORE